At Pretian Squared, we see your value in full.
“Everything we build flows from this one fundamental truth”
– Chris Petzoldt, Founder of Pretian Squared
Our offer
Get in TouchOur team are experts at tapping into unrealised growth.
We bring world class expertise in pricing, monetization and growth strategy to companies shaping the next generation of innovation.
Our team are experts at realising growth
- A typical entry point for clients, we review your approach to growth and provide a clear path forward
- We identify and prioritize your primary growth levers as well as the effort to implement them
- Recommendations include tactical quick wins and suggested next steps on mid- and long-term opportunities
Turning insights into actionable, results -driven strategies
- Commonly chosen by clients who have already identified an area of improvement (or done the opportunity detection)
- We conduct an in-depth, hypotheses driven revenue / profit optimisation process
- Inputs include management goals, data insights, market feedback, expert experience and more
- Recommendations are clear, implementable, and outcomes measurable
Building value -oriented commercial organisations from strategy to execution
- For clients that require the setup or re-design of their commercial capabilities and processes
- On top of the optimisation of offer design, pricing and go-to-market, we help setting up a value-oriented commercial organisation
- While working alongside you we can define technology solutions, help hiring team members and implement efficient processes
Realise Growth without lock in: strategy, pricing, go-to-market and more
- This retainer model unlocks a team of experts to act as your dedicated growth squad – whether as an extra pair of hands to drive key initiatives or to fill capability gaps.
- We advise on strategy, offer design, pricing, go-to market, upskill teams, and drive initiatives from idea through to implementation.
- No lock-in contracts, we work quarter to quarter on a needs basis
- Value Positioning
- Value Creation
- Value Capture
- Value Defense
- Value Expansion
- Value Due Diligence
Where it starts. Define the promise you make, the value perception you shape. 01
Be essential.
Be unmistakable.
In crowded markets, sameness kills growth. Investors, customers, and your own teams need to know instantly why you matter.
We start with a rigorous understanding of your customers: who they are, what they value, how they decide. We understand how your offer addresses their needs better than competitors. Together we translate these insights into your positioning and pricing strategy: premium, mid-market, mass-market.
Based on this strategy we sharpen your value story so it lands with decision-makers, be it consumers, enterprise, board members, or investors.
Your Value, unmistakable: be essential, not just different.
- Customer Strategy
- Product Strategy
- Market Strategy
- Brand Strategy
- Market position
- Price-value position
- Price strategy
Create new pools of value. Design offerings, services and experiences that unlock untapped value pockets.02
Reshape to unlock
For most clients, the hidden unlock is the product lineup or packaging.
- In SaaS, tech, deep-tech the focus is on allocating features and services into the right packages to design an appealing portfolio that enables value-upsell.
- For corporates it is revitalizing overcrowded assortments, identify market gaps, innovate to better fulfil customer needs.
- For PE and VC it is pressure testing portfolio companies’ product positioning and innovation capacity, so capital is not wasted on weak bets.
Opportunity AI
- Across sectors value inception from new AI offerings present an unprecedented opportunity to create new revenue streams
- Ensuring that AI is not only an efficiency play but the key to unlocking completely new frontiers is our mission
We don’t deliver frameworks for the shelf. We design offers and portfolios that serve ambition, whether that is simplicity, structured upsell paths, or profitability through smart fences.
We make your portfolio valuable and unavoidable.
- Product Portfolio Management
- Packaging & Bundling
- Innovation Strategy
- Offer Design
- Assortment strategy
- New Product Development
- NPD
- RGM
Turn value into profit. Align your pricing with the value delivered 03
Claim what you’re worth.
Pricing is the fastest lever for profitability and the least understood. Too many companies undercharge or overcomplicate.
We identify the right price metric, model, and level that best captures that value you provide. Whether unit, user, usage, tiered, hybrid, or outcome-based, we design the monetization model that reflects true worth.
And we don’t stop at theory. We ground it in willingness to pay and practical implementation.
Doing pricing right means revenue and profit lift without disruption.
We help you capture value with clarity and discipline.
- Pricing Strategy
- Revenue Management
- Monetization Models
- Price Architecture
- Price metric
- Price structure
- Price level
- Price optimisation
Protect what you’ve built. Guard against discount erosion, promotion madness, margin leakage, and equip teams to hold the line in the market. 04
Revenue only matters if it sticks.
Left unchecked, constant promotions, discretionary discounts and weak negotiation habits drain millions of profit dollars. Years without systematic price increases erode margins.
We help leadership teams protect margins with commercial guardrails, price review campaigns, deal governance, and practical sales playbooks. Any promotions or discounts need to follow a clearly defined strategy – and sometimes a good deal outcome is not to take the deal, if it is margin destructive.
We don’t just hand over decks. We establish facts, embed conviction in teams — arming frontline sellers with talk tracks, objection handling, and confidence to push back. The result: stronger deals, healthier margins, and real value defence.
We turn leaky revenue into lasting profit.
- Sales Excellence
- Negotiation
- Discount Governance
- Price Increase Programs
- Promotions
- Special offers
Expand reach. Grow into new segments and regions through the right channels, alliances, and commercial models that take value to new clients. 05
Scale with confidence – not hope.
Growth isn’t louder campaigns. It is smarter paths.
We design go-to-market and partnership models that expand reach and revenue.
- For SaaS this means sequencing markets, entry pricing, and partner ecosystems.
- For PE and VC it means disciplined GTM engines in portfolio firms.
- For corporates it is alliances that open channels, geographies, or customer sets without waste.
We cut through noise with founder level urgency.
We build GTM engines that scale cleanly and fast.
- Go-to-Market Strategy
- Commercial Excellence
- Channel Strategy
- Partnership Models
- Market Entry Strategy
- Expansion strategy
Look ahead. Evaluate opportunities, investments, and acquisitions through a value lens to ensure growth is sustainable. 06
Vet before you bet.
Every pitch is made to sound compelling. Not every investment is a success.
Bias toward cost and process efficiencies in investment and buy-out decisions often fall short of identifying the value potential of the deal.
We stress test acquisitions, investments, and ventures for commercial truth: is the value authentic, defensible, and scalable?
- For PE and VC we highlight value upside and monetization blind spots.
- For corporates we de-risk expansion bets.
- For founders we strengthen your monetization story before investors test it.
Our insights are sharp, investor ready, and tied to impact.
We give you conviction before you commit capital.
- Commercial Due Diligence
- Transaction Services
- Private Equity Advisory
We work with ambitious businesses ready to lead, grow, and transform.
AI is changing the world we live and work in
Many of our clients see AI as a tool to increase efficiency. While this is a valid application, visionary companies look beyond efficiencies and explore new revenue opportunities enabled by AI.
Monetizing AI tools and features requires to assess the value created – a tough challenge for most companies. This is where we join to develop suitable metrics and enable reaching your full AI potential.
Our approach is grounded in real-world experience and driven by data and always shaped by what matters most: practical outcomes and long-term returns.
Role of AI
We embrace AI as a tool to prepare better decisions – not to take over the thinking for us.
AI presents a huge opportunity for our clients.
We will support you with ways to monetize it effectively.
